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Putting England's tourism products on the map

Brought to you by VisitEngland, and funded by the Discover England Fund, Tourism Exchange Great Britain is the business-to-business platform built for Britain and launching in England.

It’s a one-stop exchange for Suppliers to manage availability, pricing and bookings, and for distributors to tap into a huge range of tourism product.

What’s the story?

In 2015, the UK government launched the £40M Discover England Fund, managed by VisitEngland to develop world-class bookable tourism product in England. During the programme, the fragmentation of the tourism distribution landscape became increasingly clear, so VisitEngland set about finding a solution. The solution became TXGB.

With VisitEngland’s tourism expertise, and strategic partners Rainmaker and V3, TXGB will bridge the gap between the ever-growing range of England tourism products and the complex distribution network, by linking suppliers and distributors in a way that works well for everyone, including the consumer.

TXGB is powered by V3’s Open Booking Exchange (OBX), helping businesses large and small to fully engage with online distribution and marketing, bringing live content, availability, booking and performance data together in one place.

For everyone, everywhere

We’re proud to offer the UK tourism industry a true all-in-one approach with capabilities and automation that mean small and medium businesses can enjoy the same opportunities as big hotel chains and globally renowned attractions.

That’s good news for you, good news for travellers and good news for tourism.

Who’s behind TXGB?

rainmaker logo

United Kingdom

Rainmaker believes technology should be something that enables businesses to realise their greatest ambitions. Through digital transformation, Rainmaker helps business leaders make a significant difference, so their organisations don’t just survive – they thrive.

v3 logo


V3 is the industry leader in travel exchange technology. V3’s Open Booking Exchange (OBX) assists all types of travel businesses. Using the world’s best network of distributors, unique data analytics and by powering supplier websites for direct bookings, V3 helps suppliers gain more online bookings.

VisitEngland logo

United Kingdom

As the national tourism agency, VisitEngland plays a unique role in building England’s tourism product and raising Englands profile worldwide. VisitEngland has selected TXGB as a partner to underpin its digital strategy and develop England's visitor economy.