DMO-Tech Connected
This month sees the launch of TXGB’s connection to DestinationCore and Simpleview – two of the UK’s leading providers of destination marketing technology.
These integrations mean that destinations using these systems to power their websites can benefit from local businesses connecting to TXGB via their websites – improving the customer journey, and generating incremental sales for the local tourism sector.
Will Wright, Managing Partner at DestinationCore says: “We’re delighted to be working with the team at TXGB to add bookability to DestinationCore websites. The TXGB service provides benefits to destinations, accommodation and attraction provers and the website end users.”
DestinationCore is making the TXGB connection available as part of its Module Marketplace, which means that destinations can add this feature to their existing website. Benefits include a branded booking form, integrated search bar and TXGB rate card grid added to the destination site. Destinations connected to DestinationCore include NewcastleGateshead, Southampton and Ipswich.
Simpleview – which powers destination websites including Manchester, York and the New Forest – has added TXGB to its polling engine. DMOs can activate this functionality, which will, in turn allow all tourism products which have opted in to appear on their website.
The integration to TXGB by these key destination marketing platforms represents a real driver for change in the way that local tourism businesses can engage with and drive sales through their local DMO. The roll out of this connection comes at an opportune time, with the launch of the TXGB’s destination recovery campaign – which aims to drive visits to destination websites as a source of information and bookings.