Tourism Exchange Great Britain

Great Britain's B2B Tourism Exchange

TXGB connects British tourism suppliers, destinations, distributors and booking systems so tourism products can be found, marketed, booked and measured online.

Apply NowRequest Smart Destination Demo

Great Britain's national tourism exchange. How TXGB was built and why

Tourism Exchange Great Britain was established in 2019 in partnership with the British Tourism Authority as Britain’s open, commercially neutral booking exchange.

Selected through a global tender, TXGB was built to give every British tourism supplier, regardless of category, size or booking system, fair access to ecommerce and online distribution. The same exchange technology now powers tourism platforms in the United Kingdom, Japan, the United States and Saudi Arabia. TXGB remains Great Britain’s own.

Glenelg, Adelaide

A Connected Tourism Ecosystem

One exchange connecting Great Britain's tourism ecosystem

Tourism products flow from connected booking systems through TXGB to destination websites, distributors, travel trade and travellers.

Tourism operators

Products, rates and availability

Connected booking systems

Oracle
SiteMinder
Bokun
TxLoad
Rezdy
Bookeo
Tourism Exchange Great Britain

Tourism Exchange Great Britain

Distribution platforms and channels

Destination websites

Booking.com
Google Things to do
Tripadvisor

Travel trade

Tour operators

Travellers

Discover and book

Live products, rates and availability move through one connected exchange

TXGB Connection Pathway

How to Connect to TXGB?

Each pathway connects to the same national exchange infrastructure, with different entry points for each part of the visitor economy.

Tourism Suppliers

Connect through your booking system and make your product bookable across more channels.

Apply Now

Destinations

Become a Smart Destination and make local supply bookable through your own digital assets.

Explore Destinations

Distributors

Access bookable British tourism inventory through TXGB connected supply.

Become a Distributor

Booking Systems

Connect your booking system to TXGB and unlock distribution for your customers.

Partner Enquiry
Torndirrup National Park

Become a Smart Destination

Move destination marketing from inspiration to conversion

Smart Destinations use TXGB as digital infrastructure for their visitor economy. It connects local suppliers, destination content, owned websites and apps, trade channels, local reseller networks and real-time data.
Explore Smart DestinationsRequest Demo

Activate digital assets

Turn destination websites, apps and visitor touchpoints into conversion-ready channels.

Digitise local supply

Help local operators bring bookable products, pricing and availability online.

Connect supply to the world

Open inventory pathways to trade channels, resellers and owned destination channels.

Own your data

Use activity, campaign and booking signals to see what is driving outcomes.

Data and insights

Data that helps destinations see what is working

TXGB helps destinations understand supplier activity, campaign performance, visitor engagement and booking outcomes through dashboards, attribution and data exports.
Learn about Data and Insights
TXGB dashboard