In 2015, the UK government launched the £40M Discover England Fund, managed by VisitEngland to develop world-class bookable tourism product in England. During the programme, the fragmentation of the tourism distribution landscape became increasingly clear, so VisitEngland set about finding a solution. The solution became TXGB.
With VisitEngland’s tourism expertise, and strategic partners Rainmaker and V3, TXGB will bridge the gap between the ever-growing range of England tourism products and the complex distribution network, by linking Suppliers and Distributors in a way that works well for everyone, including the consumer.
TXGB is powered by V3’s Open Booking Exchange, helping businesses large and small to fully engage with online distribution and marketing, bringing live content, availability, booking and performance data together in one place.