Vine Hotels is a unique set of hotels and venues including city centre properties such as Mercure Kenwood Hall Hotel & Spa Sheffield, and more rural properties such as The Charlecote Pheasant Hotel in Stratford upon Avon. As well as these two hotels from the group, we’re also pleased to welcome on board Cresta Court Hotel, Hilton Sheffield Park, Mosborough Hall, Cutlers Hotels and Mercure Dolphin Southampton.
By connecting these properties to the distribution channels offered by TXGB, each one is now opted into a range of destination, niche, domestic and international sales channels. Distributors include Rugby League World Cup 2021, Marketing Sheffield, Marketing Manchester, The Outdoor City, Cool Places and Ctrip – a valuable network that was made possible thanks to TXGB’s growing connectivity, and which reflects Vine Hotels’ focus on selecting channels that make sense for the portfolio’s growth plans.
Liz Wood, Group Sales and Marketing Manager, says "The Vine Hotels group is delighted to have connected to TXGB as this platform opens up the group to lots of new opportunities including the RLWC 2021 as well as new partnerships with Cool Places & Away with Kids to mention just a couple."
With connection to one platform, via a connected booking system (or using TX Load – our inventory loading tool), TXGB enables property groups to very quickly mobilise their portfolio of hotels into a wide range of new channels. With Vine Hotels’ one connection to TXGB, they now have 35 new distribution channels serving their 7 properties, driving new customers to their hotels and building new relationships with their local destinations.
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