Cotswolds Tourism
The Cotswolds is one of the most picturesque parts of the nation, famed globally for its beautiful landscapes, chocolate box cottages and quintessentially English villages.
The region’s businesses and strategic partners are represented by Cotswolds Tourism, the official destination management & marketing organisation for the area, covering over 800 square miles of glorious English countryside.
Many of the region’s small business, while welcoming the trade of tourism, were not actually bookable online, meaning that they missed out on potential revenues and visibility with new audiences.
A connection to TXGB means that Cotswolds Tourism was able to provide this facility to accommodation, activities, tours, events and hospitality providers, as well as integrating with the booking systems of other larger organisations, enabling them all to reach new customers and increase sales.
It also meant that Cotswolds Tourism’s local partners were able to opt in to multiple new sales channels, with some even taking advantage of large-scale national promotional opportunities, such as the National Lottery Days Out campaign.
“TXGB has enabled direct bookings to be made from our destination website for a whole range of visitor experiences, tours and accommodation.
“Working with other local destinations, it means we can all amplify bookable products across the region, helping drive the visitor economy.“
Sally Graff
Tourism & business support manager
More control, more choice
TXGB’s partnership with Cotswolds Tourism helped deliver the DMO’s aim to provide enhanced support to businesses in the region to become directly bookable.
And beyond this, it means each enterprise can choose from a range of distribution channels, including niche, domestic and international, to create a truly tailored service to suit their market, offering new products and giving consumers more choice.