Tackling tourism dispersal.

Why it matters and what can we collectively do?

July 2024 .  45 mins

For the second instalment in our Fireside Chat series, our host James Berzins sat down with VisitEngland’s Lyndsey Turner Swift, StayinaPub’s Sophie Braybrooke and Amy Whitfield of Triple A Food Tours, to talk about the growing opportunities that tourism dispersal can create for travellers and businesses.

The Kingslodge Inn (part of the Inn Collection Group) was the ideal setting for this expert panel to provide insights on how we, as an industry, can collaborate to tackle challenges head-on and disperse the economic impact this presents to destinations and local communities everywhere. 

Watch now to hear about:

• The strategies we can use to build a resilient and sustainable visitor economy
• How we can help consumers discover new places and new experiences across the length and breadth of the UK
• Leveraging partnerships and technology to reach new markets and enhance experiences
• Insights and advice from industry experts on driving growth and innovation in the tourism sector

Thanks to our welcoming venue hosts, the Kingslodge Inn.

On the panel.

James Berzins Managing Director | TXGB

Our very own James Berzins is moderating the sessions. A digital transformation strategist and tourism industry expert (more self-taught than stalwart), his mission is to help unlock the true potential of the tourism sector, using connectivity to facilitate ideas and knowledge-share among online communities genuinely invested in driving trade, collaboration and innovation.

Lyndsey Turner Swift Deputy England Director | VisitEngland

Lyndsey is the Deputy England Director at VisitEngland/VisitBritain – the national tourism agency, where her responsibilities include strategic planning and resourcing, plus the design and implementation of priority programmes and projects to support and enable England’s visitor economy.

This included the £45.5m Discover England Fund which has created world class tourism products for international markets through collaboration and partnership with destinations and the private sector..

Sophie Braybrooke CEO | StayinaPub

Sophie is a sales and marketing specialist with 30 years’ experience across a wide range of sectors including education, travel, events and brewery on-trade. Her flair for communication, negotiation and innovation aids in her developing relationships and establishing strategic partnerships.

In almost five years as CEO of StayinaPub, she’s thrived on targeted objectives and proven a supportive leader and committed team member who is able to drive high performance.

Amy Whitfield Owner | Triple A Food Tours

Amy established Triple A Food Tours in the city of Newcastle, offering engaging and exciting walking tours that champion local businesses who highlight seasonal produce, sustainability and delicious tasting food and drink.

Her business has since expanded to offer unique culinary experiences to delighted guests in Durham and Northumberland, showing off the best of the North East and its visitor economy.

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