Palisis partners with TXGB to enhance distribution opportunities for tour and activity operators

This collaboration will provide businesses with greater access to high-profile tourism channels such as VisitBritain Shop, as well as over 100 destination websites, leading brands and niche distributors.

Empowering operators through seamless integration

Palisis is a leading B2B provider of ticketing and reservation solutions, offering its flagship product, TourCMS, to help operators manage and distribute their services efficiently.

The business has a proven track record of simplifying operations for companies of all sizes, from hop-on-hop-off buses to guided tours and boat excursions.

With this integration, Palisis has addressed a critical need for UK-based operators who have been looking to connect with the centralised TXGB platform to unlock broader distribution opportunities.

As such, they can now reach wider audiences, drive more sales and take part in national and regional campaigns with prominent tourism networks.

Solving real business challenges

For UK operators, maintaining visibility in a competitive market can be challenging. Palisis’s connection to TXGB helps resolve this by:

• Providing direct access to major UK travel channels.
• Saving operators time and effort by reducing manual processes.
• Enhancing customer retention and growth through increased visibility and bookings.
• Meeting the specific distribution needs of UK-based operators.

Eduard Marti, CRO at Palisis/TourCMS, explains:

‘We connected to TXGB to expand our reach within the UK and provide our clients with a seamless connection to major tourism channels like VisitBritain.

‘The platform has helped us streamline distribution, reduce manual processes and attract new customers with greater visibility.’

This view is echoed by TXGB MD, James Berzins, who comments:

‘The UK’s tour and activity providers are some of the most essential but often overlooked businesses in the national tourism industry.

‘By partnering with Palisis, TXGB is helping to address this by making digital resources accessible to these operators, to help them evolve their customer offering, increase sales and gain greater visibility.

‘Our approach has helped Palisis remove barriers for their customers to reach new audiences and drive their businesses forward.’

Why TXGB?

TXGB’s unique ability to connect operators with high-profile tourism channels made it the natural choice for Palisis/TourCMS.

Key benefits include simplified distribution for tours, attractions and activities via a user-friendly platform that keeps costs and complexity under control.

With over 200 existing distribution connections, the integration with TXGB further extends Palisis’s reach, offering a scalable solution for operators looking to stay competitive in a fast-paced industry.

By joining forces with TXGB, Palisis/TourCMS has reaffirmed its commitment to empowering operators and driving growth in the tourism sector.