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TXGB + VisitBritain Shop

Together we're stronger

VisitBritain Shop is the online marketplace for Britain’s official tourism agency, where visitors can browse and book the best of GB and NI’s immersive tours, must-see attractions and an ever changing selection of exciting experiences.

The VisitBritain Shop boasts a team of knowledgeable and supportive travel experts, ready to direct browsers to the most appropriate attractions and experiences to suit their desires.

It’s then straightforward for visitors to checkout and pay, with multiple currency options, enabling businesses to maximise their income via a trusted, secure platform, while reaching worldwide visitors.

VisitBritain Shop logo

Tried and trusted

Here are a few of the benefits of connecting to VisitBritain Shop:

  • Legitimate
    Feature on the only official shop of the British Tourist Board
  • Visibility
    Benefit from being seen on a site that welcomes thousands of visitors a day
  • Classification
    Target the most appropriate audience by categories like 'food and drink' or 'family attractions'
  • Recommendations
    Opportunities to appear in front page listings for recommended visitor experiences
  • Global audience
    Access to a truly global audience from more than 90 territories, looking to browse and book everything from theatre trips to regional tours.
  • Tech support
    Leading tech support from TXGB to enable live updating of pricing and availability info across multiple channels and regions.
  • Larger audiences
    Reach even more potential bookers thanks to VisitBritain Shop's database of over 800 trade partners and over 400 global affiliate partners, in markets including the UK, rest of Europe and the US.
  • Translation service
    A translation service to get your online content optimised for French and German markets by a dedicated in-house team.
  • Campaign opportunities
    Take part in national and global seasonal campaigns, such as 'National Lottery Days Out', which has generated over £11.5M of sales to date.
  • Payment automation
    Automated payments for hassle-free and transparent transaction processing, with itemised statements and payments sent to you twice a month.

TXGB is simple and fair, with no upfront fees

Connect your booking system to drive sales – pay when you take a booking.