Visit Somerset

TXGB + Visit Somerset

Together we're stronger

Driving bookings and visibility across one of the UK’s most diverse rural destinations

Visit Somerset is the official destination marketing organisation for Somerset, dedicated to showcasing the county’s vibrant tourism offer — from charming coastal towns to tranquil countryside escapes.

Representing over 500 tourism and hospitality businesses, Visit Somerset focuses on digital innovation, strategic partnerships, and delivering real results for its members. Their mission is to increase bookings, grow visitor engagement, and champion the local tourism economy.

Why Visit Somerset has partnered with TXGB

Visit Somerset joined TXGB to streamline booking integration across its digital platforms. With the launch of a new website, the organisation wanted a solution that could connect local businesses to a seamless, commission-efficient, direct booking path — all while retaining revenue in the local economy.

TXGB’s transparent, easy-to-use system offered the flexibility and regional focus that matched Visit Somerset’s goals. The result? A future-proofed website with real-time availability and a smooth customer experience.

Tried and trusted

Here are a few of the benefits of connecting to Visit Somerset via TXGB:

Direct booking power

Real-time availability and seamless integration drive direct bookings and improve conversion.
Member-first model

As a not-for-profit DMO, Visit Somerset reinvests in its 500+ members to promote the entire region.
Commission stays local

TXGB integration ensures more revenue goes straight to Somerset businesses — not third-party platforms.
Future-ready functionality

TXGB gives Visit Somerset a scalable, flexible booking pathway to match evolving consumer habits.
Increased visibility

Tourism partners benefit from better online presence and stronger positioning in the regional market.
Digital innovation focus

Ongoing investment in website tech and user experience supports both visitors and local businesses.

So let's get connected.

If you run an attraction, experience, tour or event or you manage a hotel, B&B, campsite or holiday let, it’s easy to opt-in to Visit Somerset’s channel to drive direct bookings, reach new customers and support your destination.

Get connected by following the simple steps below.

Already connected to TXGB?
Not connected yet connected to TXGB?

Already connected to TXGB?

All you need to do is:

01 Log in to your TXGB dashboard, select ‘My Channels’ and click ‘opt-in’

02 Search for Visit Somerset and click ‘view’

03 Review the commission / terms and conditions

04 Visit Somerset will be in touch to discuss membership and work with you to get your profile live on their website

Sign in
Not connected yet connected to TXGB?

Simply click the ‘Get started’ button above and complete the two-minute form.

Connect your current booking technology, or set up a free-of-charge TXLoad account and then follow the steps outlined in the previous tab.

TXGB is simple and fair, with no upfront fees

Connect your booking system to drive sales – pay when you take a booking.

Get started