Wales Outdoors was established in 1995 and has spent decades delivering high-quality guided hikes and tours across the country.

From the outset, the business has focused on collaboration, working closely with other tourism providers who share a commitment to innovation and the growth of the Welsh visitor economy. Through TXGB, Wales Outdoors has enhanced how it connects, distributes, and grows.

To support the wider Welsh tourism industry, Wales Outdoors now operates as a distributor, enabling it to share and sell bookable Welsh tourism products. This helps other businesses reach new audiences, provides visitors with a broader and more connected range of experiences, and supports a more collaborative and resilient sector.