Tap into 70,000 golf fans: Maximise your exposure at the Amgen Irish Open 2024

The professional golf tournament will take place at the Royal County Down Golf Club as part of the European leg of the DP World Tour.

Stars including Rory McIlroy, Shane Lowry, Padraig Harrington, Seamus Power and Tom McKibbon are all set to play, encouraged by the crowds.

For tourism businesses across Northern Ireland, the Amgen Irish Open is a fantastic opportunity to get your brand in front of tens of thousands of golf fans looking to book their trip and make the most of their time in the area.

Which is why Tourism Northern Ireland (TNI) is working in close partnership with DP World Tour, organisers of the Amgen Irish Open, to help as many tourism products as possible, to be part of this world-class event.

So if you run or manage accommodation, visitor experiences or local attractions, now is the perfect time to ensure you are bookable on the Discover Northern Ireland (DNI) website by connecting to TXGB.

In partnership with Tourism Northern Ireland, we are delighted to be helping businesses across the region to reach more customers and grow sales by connecting to TXGB – whether that is connecting with their booking system or by becoming bookable online for the first time with our inventory loading software TXLoad.

The Discover Northern Ireland (DNI) website drives zero commission bookings; you simply pay a 2.5% TXGB booking fee when you receive those all important sales.

Once connected to TXGB and bookable on DNI, businesses can also choose to broaden their reach even further and opt in to other distribution channels via the TXGB dashboard.

Multiple advantages

Here are a some of the many benefits of connecting to Discover Northern Ireland:

• DP World Tour will be promoting the event to over 2.2 million followers across social media and digital channels, linking to Discover Northern Ireland.
• DP World Tour ticketing confirmation emails will direct ticket holders to the Discover Northern Ireland website, encouraging them to book accommodation and things to do ahead of the event.
• Tourism Northern Ireland will be promoting the event across social media and digital marketing channels.
• Become visible to bookers who may not have visited your region before.
• Benefit from the buyer trust associated with an official booking platform.

To get involved and be part of the Amgen Irish Open, please contact Holly.Barrie@txgb.co.uk or complete the form on the TNI website.