Google Things to do – a new, global, commission-free booking channel

Wednesday July 19, 2023

Be part of one of newest global commission-free booking channels and boost your online profile and digital marketing efforts with minimal input.

Attractions, tours and activity companies can tap into a whole new world of direct bookability, thanks to TXGB’s brand new connection with Google Things to do.

This recent addition to the tech giant’s travel portfolio means consumers can discover, plan and book holiday experiences, using a simplified travel search and booking process that syncs with Google Search and Google Maps.

We have already seen the success that some of our suppliers have enjoyed since TXGB joined forces with Google Hotels Ads.

With TXGB’s connection to Google’s new, free direct booking channel, it’s exciting to see experience-led tourism businesses being given the same opportunity to connect with a commission-free platform, which will help boost their online visibility and digital marketing efforts, as well as drive direct sales.

The beauty of connecting to Google Things to do via TXGB is that our technology automatically provides the search engine with accurate information, rates, and ticketing availability.

This means almost zero effort for maximum reward for the many small-to-medium sized businesses delivering great in-destination experiences, every day. Consumers can more easily search, find and instantly book through Google Search and Maps.

What’s more, as consumers continue to plan and book holiday activities and experiences ahead of time, it provides a trusted, user-friendly way for travelling parties to be inspired, identify and book itineraries, all from a Google search.

A community boost

‘When a consumer carries out a search on a particular region or location, Google finds and displays those products and services delivering the closest match to their interests and the geographical area being explored.’ explains TXGB’s Managing Director, James Berzins.

‘To benefit, our suppliers just need to make sure that they have opted into “Things to do” via TXGB.

‘The tech will then work behind the scenes to instantly drive traffic to their own branded booking pages (that are powered by TXGB), helping to increase the number of direct and commission-free bookings being taken.*

‘Developing this key partnership with Google Things to do is a big boost for TXGB and an even bigger boost for our growing community of connected tourism businesses.

‘It’s just another way that we’re joining the dots for those putting everything into making their businesses a success in this most challenging – yet exhilarating – of times.

‘We’re seeing a transformation across the whole tourism industry as it starts to change shape and create more digital opportunities to connect with the consumer.’

Drive commission-free bookings

Take advantage of this exciting new channel and start driving commission-free bookings by simply connecting with TXGB today – start your application to get connected here.

Bookings will go directly into your connected booking system, or your TXLoad account if you have chosen to use our free inventory loading tool.

Consumers make their payment directly to you at the time of booking via your linked Stripe Account.

The 2.5percent +VAT TXGB booking fee will be debited at the end of each month.

As it is free to connect you only pay when you take those all important bookings.

* 2.5 percent TXGB booking fee applies to all bookings taken.