HookedOn Group
HookedOn Group is a leading brand in the North East hospitality and Food & drink scene, operating several noteworthy establishments.
Newcastle’s HookedOn Group is a leading name in the hospitality, food and drink sector in the North East.
Its establishments include Dobson & Parnell on the vibrant quayside, Hinnies Restaurant in Whitley Bay and Blackfriars Restaurant and Banquet Hall, believed to be the UK’s oldest purpose built dining room.
HookedOn Group’s team wanted to highlight its unique culinary experience offering to new and diverse audiences looking for more than just a meal out.
With a cookery school, tasting room and numerous event space opportunities to promote, it was clear a sophisticated digital solution was required.
“We’re able to connect with a wider audience through TXGB, it’s so easy just to log into the platform and see a list of all of the different options on there.
You can just opt-in and it pulls through the live availability onto these different sites, giving us – as a small business – a more level playing field with some of the larger distribution channels.“
Ruth Terrington
HookedOn Group Operations Manager
Unlocking opportunities
Since connecting both Dobson & Parnell and Blackfriars to TXGB, HookedOn Group has been able to take part in several successful campaigns, including:
- New Adventures
- VisitEngland’s ‘Escape the Everyday’ with NGI
- Rugby League World Cup 2021
And because HookedOn Group’s venues and experiences are popular with medieval history enthusiasts as well as foodies, they’re finding new fans.
TXGB has enabled them to reach these fresh audiences via a connection to local destination NewcastleGateshead Initiative, which is proactive in driving campaigns that raise awareness of the area.
