VisitBritain Shop

The VisitBritain Shop is the e-commerce platform for the national tourism board, showcasing products to potential visitors globally.

The VisitBritain Shop is the e-commerce platform for VisitBritain, the national tourism agency.

It showcases over 500 bookable experiences across more than 300 UK destinations and areas of interest, including culture, heritage, adventure, city breaks, sport, music and food & drink.

From attraction tickets and day trips, to walking tours, sightseeing cruises, hop-on/hop-off, transport and theatre, they have it all.

By becoming a supplier of the VisitBritain Shop, you’ll be able to reach a domestic and global consumer and trade network that spans more than 90 overseas territories.

This is thanks to a multi-currency and multi-language solution, enabling customers to transact securely on the site.

Most experiences available on the VisitBritain Shop are powered by TXGB technology, enabling real-time availability and dynamic prices for an ever-improving customer experience.

TXGB has collaborated with the VisitBritain Shop on projects such as the multimillion National Lottery Days Out (NLDO) campaign and the most recent ‘This one’s on us’ domestic voucher campaign, which generated bookings from over 250 UK suppliers, enabling UK businesses to showcase their products to new audiences and increase their profit.



Connecting to TXGB has enabled the VisitBritain Shop to substantially increase its product mix and provide added value to UK businesses for an alternative route to market online.

The implementation of live availability and prices pulled from TXGB system has meant that the overall customer journey is smarter – and the supplier can confidently opt in to our system for a quick switch to live site.

TXGB connectivity technology has also accelerated our product development road map and enabled us to drive forward exciting campaigns like NLDO and ‘This one’s on us’.


Head of E-commerce, VisitBritain



Great connectivity

TXGB is the in-house technology partner to the VisitBritain Shop, enabling integration for hundreds of tourism suppliers throughout the country.

To start driving bookings, businesses simply need to sign up to TXGB and select the type of connection they want to take advantage of.

You may be able to connect with your existing booking technology – but if you can’t (or you don’t currently have a booking system), use the free inventory software TXLoad, then simply opt in to the VisitBritain Shop to start the journey.