Kala King Chocolate
A haven of sweet treat experiences in Yorkshire, attracting visitors from much further afield.
Kala King Chocolate is an artisan chocolate and patisserie workshop, offering visitors an unforgettable experience where they learn how to create delicious sweet treats from scratch.
Owner Kala King welcomes guests into the development kitchen, at her home in the picturesque village of Alne, just outside York.
The bespoke experiences she delivers have earned extensive positive press coverage, lingering in the mind long after the last morsels have melted in the mouths of her customers.
Many of Kala King’s guests come from further away than Yorkshire, to learn specific new skills such as tempering or making ganache, or for seasonal workshops at Easter, Christmas and Halloween.
Having been featured previously on the North York Moors destination website, the business connected to TXGB to develop further business by increasing online bookings at KalaKing.com, as well as exploring potential new sales channels.
“I offer hands-on experiences, not demonstrations – my forte is tailoring a bespoke visit to meet guest expectations – and of course all their handiwork is taken home to be enjoyed.“
Thanks to Kala King’s connection to TXGB, the business was able to get in front of visitors planning UK trips on the official Rugby League World Cup website.
And further opportunities are now available, such as working with her local destination, Visit York, in order to drive more direct bookings and awareness of the spectacular sweet treats on offer.